Thoughts on Advertising Communications – Chapter 7

A Few Questions… The last time media was selected for your firm’s advertising, who chose it and why? What issue dominated the selection process? Do you feel that your firm was served by the media selection process used? Is there a research program in place so that you will be able to evaluate your media […]

Read full story Comments { 0 }

Thoughts on Advertising Communication – Chapter 6

Thoughts on Advertising Communication – Chapter 6 Media Evaluation Continued … So, be certain that the media evaluation you receive is not colored by the person who analyzes it or the agency.  Once past that “speed bump” evaluation is easy.  CPM per targeted group with heavy analysis on accomplishing completion of communication of your message […]

Read full story Comments { 0 }

THOUGHTS ON ADVERTISING COMMUNICATIONS – CHAPTER 5

THOUGHTS ON ADVERTISING COMMUNICATION – CHAPTER 5 Evaluating media: Key questions … Which is the best medium for your advertising? Where do you get the most for your ad dollars? For the answer, every advertiser must answer three questions : 1) is a prominent role in this medium affordable; 2) is this medium appropriate for […]

Read full story Comments { 0 }

Thoughts on Advertising Communication – Chapter 4

 Aside from simple evaluation and selection of media, the advertiser has to have a feel for the targeted audience.  That “feel” is what gives the   advertiser the ability to create a message to which the target will be drawn.  It’s one thing to be in the appropriate media but if the message does not ring true […]

Read full story Comments { 0 }

THOUGHTS ON ADVERTISING COMMUNICATION – CHAPTER 3

  The holidays are over and we can get back to our primary interest – “Media and how to Effectively use its tremendous impact.”   Media is all around us and we use it as our needs demand.   It’s not good to look to a parenting magazine to tell the story of how and […]

Read full story Comments { 1 }

Thoughts on Advertising Communication – Chapter 2

So what is your first step in consideration of an advertising program? Establish the goal … the simple goal.  What exactly do you wish to accomplish?  Is it to gain recognition in your field, or is it to generate new prospects, or customers, or is it to support the price of your firm’s stock, or […]

Read full story Comments { 0 }

Thoughts on Advertising Communication

  My focus in writing this blog is on the effectiveness and accountability of advertising/commercial communication. There is no doubt about the inefficiencies of many programs, wasteful spending and the carelessness in program planning. What exactly is your “goal” and just how does the media plan and creative approach accomplish this goal?  What results can […]

Read full story Comments { 2 }

Welcome to Coverwraps Communication Blog

Welcome to Coverwraps Communication Blog This is our first blog of many coming to you from Coverwraps.com.  There was an interesting article regarding “How Affluent Americans” want to get their news and information.   Attached is more information regarding this article.   Ad Age Artcle – Among Affluent Americans

Read full story Comments { 0 }