What does patient centricity really mean?

Patient centricity in your communications efforts will drive the most success for healthcare and wellness brands. We’ve talked about it before on our social media pages, and there are numerous articles and studies now coming to the same conclusion. It’s no longer a “the tail wags the dog” relationship regarding patients making health-related decisions based on their healthcare provider’s assessments. […]

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The 100% Guarantee

Who doesn’t like good news first? It’s like dessert before dinner. The Original Coverwrap Company™ provides a platform that leverages immediate value for your target audience, guarantees 100% deliverability into any office, and fully integrates with mobile in a way that bypasses online ad-blocking software. That is the solution to the predicament thousands of B2B […]

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The 21st-Century Patient

Patients are more involved than ever in their healthcare journeys. With 52% of patients recently reporting that they initiate new treatment discussions with their physicians, how you engage them has never been more critical. And how your brand becomes a knowledgeable and credible source for patients taking control of their health is a big challenge. But the […]

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Measuring the results of your marketing and sales efforts

Today’s marketing and sales departments are inundated with options for reaching their target audience. The validity of these options can be addressed ad nauseam by any team member or sales person offering a specific “optimal strategy.” The qualifiers for their chosen strategy then follow. Often near the top of qualifiers is a point addressing how […]

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Cross-channel Optimization with Coverwraps and Mobile Platforms

Today’s patient is constantly connected to information and sharply aware of their personal needs, wants and opportunities. In this increasingly connected environment where information is readily available to satisfy our inquisitive minds, the point-of-care setting is one of the few remaining opportunities in which our target audiences literally have time on their hands and are […]

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Point-of-care marketing is critical to your channel mix for sustaining, revitalizing or launching brands in the healthcare provider (HCP) ecosystem

Point-of-care marketing is integral to prescription sales. For three decades, Publishers’ Alliance Corporation (The Coverwrap Company) has helped sustain, lift and launch over 90% of the top 25 pharmaceutical and biotech companies. As the original proprietors of the coverwrap marketing strategy, we’ve witnessed how patient engagement, through trusted and recognized third-party media, can raise brand […]

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Up Close with Founder, Bill Kenyon

Here’s a rare, up-close interview with Bill Kenyon, the founder of The Original Coverwrap Program. His vision for the media company 30 years ago was to create a direct marketing platform that opened C-Suite doors, reached in-office patients at the point of care, and achieved immediate results for his clients. Publishers’ Alliance Corporation remains successful […]

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Thoughts on Effective Advertising Communication – Chapter 10

Let’s begin this segment with the first step.  Establish the TRUE SIZE of the audience you seek to reach and influence.  500, 5,000, 50,000, or 500,000? In fact, as you evaluate who you must reach, it’s less than 5,000 isn’t it? Oh yes, you can beef up the target count by adding Financial or Recruit […]

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Thoughts on Effective Advertising Communication – Chapter 9

It’s that time of the year again to budget your advertising and select your audience setting the creative for the points you wish to make.  Importantly, you have to carefully evaluate the people you choose to reach and their media preference.  Considerations:  what is the TRUE size of the audience you MUST reach to sustain […]

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Thoughts on Effective Advertising Communication – Chapter 8

Ads That Work ! Yes Virginia there is a Santa Claus … and YES there is a way to reach your Key Audience (500 to 5,000*) with 100% assurance that your message will be both read and accepted. It’s the same old story, you get what you ask for and by targeting your message precisely, you […]

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