Who doesn’t like good news first? It’s like dessert before dinner.
The Original Coverwrap Company™ provides a platform that leverages immediate value for your target audience, guarantees 100% deliverability into any office, and fully integrates with mobile in a way that bypasses online ad-blocking software. That is the solution to the predicament thousands of B2B companies could find themselves facing. Here’s why:
The rising use of ad-blocking software by consumers has been rapid and widespread. Some estimates, like those released by PageFair and Adobe, place the use of online ad blockers at an annual growth rate of 41% YoY. At this point last year (June 2015), there were already 198 million ad blockers installed by users of all the major browsers.
Why does this matter? Because it equated to $22 billion in lost revenue for publishers in 2015. As the use of ad blockers continues to rise, reputable and brand-worthy online platforms on which to market your company may become less prominent or unavailable. Then the truly existential question comes into play: If I advertise online, who’s to say the majority of my target audience isn’t among the millions of people adopting ad blockers every year and thereby missing our appeal to them completely?
Despite these alarming statistics, mobile is certainly not going anywhere. So how can you leverage these ubiquitous devices that have seemingly become as much a part of our body as our natural appendages?
As we said in the beginning, use a platform that leverages immediate value for your target audience, guarantees 100% deliverability into any office and fully integrates with mobile in a way that bypasses online ad-blocking software.
For 30 years, 80% of the Fortune 500 companies have relied on the Coverwrap strategy to generate reliable and measurable returns year over year. It’s why we maintain a 90% retention rate among our clients. To begin reaching your target consumers with unprecedented accuracy and accessibility, email us today at Info@Coverwraps.com.