Let’s begin this segment with the first step.  Establish the TRUE SIZE of the audience you seek to reach and influence.  500, 5,000, 50,000, or 500,000? In fact, as you evaluate who you must reach, it’s less than 5,000 isn’t it? Oh yes, you can beef up the target count by adding Financial or Recruit […]

It’s that time of the year again to budget your advertising and select your audience setting the creative for the points you wish to make.  Importantly, you have to carefully evaluate the people you choose to reach and their media preference.  Considerations:  what is the TRUE size of the audience you MUST reach to sustain […]

Thoughts on Advertising Communication – Chapter 6 Media Evaluation Continued … So, be certain that the media evaluation you receive is not colored by the person who analyzes it or the agency.  Once past that “speed bump” evaluation is easy.  CPM per targeted group with heavy analysis on accomplishing completion of communication of your message […]

  The holidays are over and we can get back to our primary interest – “Media and how to Effectively use its tremendous impact.”   Media is all around us and we use it as our needs demand.   It’s not good to look to a parenting magazine to tell the story of how and […]

So what is your first step in consideration of an advertising program? Establish the goal … the simple goal.  What exactly do you wish to accomplish?  Is it to gain recognition in your field, or is it to generate new prospects, or customers, or is it to support the price of your firm’s stock, or […]

Welcome to Coverwraps Communication Blog This is our first blog of many coming to you from Coverwraps.com.  There was an interesting article regarding “How Affluent Americans” want to get their news and information.   Attached is more information regarding this article.   Ad Age Artcle – Among Affluent Americans