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Measuring the results of your marketing and sales efforts

Today’s marketing and sales departments are inundated with options for reaching their target audience. The validity of these options can be addressed ad nauseam by any team member or sales person offering a specific “optimal strategy.” The qualifiers for their chosen strategy then follow. Often near the top of qualifiers is a point addressing how […]

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Thoughts on Effective Advertising Communication – Chapter 8

Ads That Work ! Yes Virginia there is a Santa Claus … and YES there is a way to reach your Key Audience (500 to 5,000*) with 100% assurance that your message will be both read and accepted. It’s the same old story, you get what you ask for and by targeting your message precisely, you […]

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Thoughts on Advertising Communications – Chapter 7

A Few Questions… The last time media was selected for your firm’s advertising, who chose it and why? What issue dominated the selection process? Do you feel that your firm was served by the media selection process used? Is there a research program in place so that you will be able to evaluate your media […]

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