Archive | Point of Care RSS feed for this section

What does patient centricity really mean?

Patient centricity in your communications efforts will drive the most success for healthcare and wellness brands. We’ve talked about it before on our social media pages, and there are numerous articles and studies now coming to the same conclusion. It’s no longer a “the tail wags the dog” relationship regarding patients making health-related decisions based on their healthcare provider’s assessments. […]

Read full story Comments { 0 }

The 21st-Century Patient

Patients are more involved than ever in their healthcare journeys. With 52% of patients recently reporting that they initiate new treatment discussions with their physicians, how you engage them has never been more critical. And how your brand becomes a knowledgeable and credible source for patients taking control of their health is a big challenge. But the […]

Read full story Comments { 0 }